Are you thinking about starting a small business? If you are then one of the things you need to do – if you haven’t already – is research what other businesses did to get going. Which is where this blog post comes in, because now we’re going to do a case-study on a company who has really made the most of their knowledge and expertise. Their name is Enigin Scam Busters and they can really teach you a thing or two!
1) How do you market your small business? Well, Enigin Scam Busters did it like this – through blog posts written by informed professionals and others already in the industry. They didn’t just talk about technical things either. Instead, they went for a down-to-earth way of doing it. They discussed everyday things which we all care about and which have some connection with energy-saving or energy-consumption. The effect of this? They gained readers for their blogs, and very quickly customers for their amazingly innovative products. Way to go!
it was great for people who wanted to start their own business but with some guidance from experts…
Sometimes, listening to the hard facts isn’t the best idea. Like this, for example: half of all small business fail in the first 6 months. The way that sentence is worded is misleading because, to my mind, it gives more power than it should to the notion that running a small business is too much like hard work. The reality of the matter – or another way of looking at it – is that half of all small business succeed wonderfully and go on to become established companies with a real potential for growth. You don’t always need to listen to the negatives, you know, and remember: many people make out things are so hard because they have tried and failed and assume you will do the same. But who knows? You may be a completely different character born with traits which make it much easier for you to apply yourself – the only way you will really know is by trying.
don’t forget to get a dedicated website up with prices and information. Make sure your contact details are prominent so that customers can enquire
Let’s say you want to start up a small business shredding documents for companies who want their data destroyed swiftly and effectively. You have experience in the sector, having worked for a large company doing this, and now you know what machines will work best for you and also the logistics of getting the documents and getting rid of them in an economical and environmentally effective way. Now you come to promotion; one of the things that small business owners tend to get discouraged by. Not that they should; the internet is the perfect place to start, and many of the tools which you will need to get the word out are things you are already well used to using.
Facebook is one, of course. Get a fan page and let people know you’re there. A blog is also a wonderful idea. You can link this to Facebook and twitter, so that every time you do a post it will appear on the site. Soon you’ll have subscribers who will want to know what you are getting up to. It all adds up to a campaign which, fifteen years ago, would have been entirely out of the range of anyone but the largest company.
Last but not least, don’t forget to get a dedicated website up with prices and information. Make sure your contact details are prominent so that customers can enquire without having to search the whole site; do these things and there is no reason why you shouldn’t fall into the fortunate 50%.
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