There are many ways to find customers for your business both online and offline. Below you will find some of the most popular and effective methods.
Visit your local shops and ask if you can post some flyers on their message boards. Many stores will allow you to leave a handful of flyers on their counter tops. You can return on a weekly basis to replenish the pile. Flyers are a very effective advertising method, however, it takes a lot of flyers on a consistent basis to reap the rewards.
If you own a retail business, it can be beneficial to have light music playing in your store. Making sure it is popular but easy to listen too works the best. Also, make sure it is not too loud which will interrupt any conversations and shopping contemplation. Businesses that do not have music tend to be unappealing and almost lifeless.
Offer samples of your products to potential customers. Also, offer people freebies such as pens, mugs, hats, t-shirts or calendars with your business logo on them. This is particularly effective if you are selling something that would be considered a large one-off purchase, for example camper vans for sale in uk. People like free things and having your logo on them is a good opportunity to get in some subtle advertising because when the time to buy does come round, the customer will be reminded on your business.
Contrary to what some believe, sharing your business with friends and family can be quite effective. It can also be ineffective if you harass them with your products and business opportunity, etc. A simple mention of what you are into and what type of products you have that might benefit them should do the trick. Have them spread the word to their friends and acquaintances, etc.
Other ways to market your business offline would include print advertising, direct mailing, radio and TV advertising, business cards and billboard marketing.
Another great way to get the word out on your business is through online advertising. This can be done through Social sites such as Facebook, Twitter and MySpace. You can write articles, post in blogs, participate in forums and place online classifieds. Having your own website for your business is also a very important strategy. Be sure to optimize it with keywords, content, meta tags and descriptions and high quality graphics.
Being committed to your business and your advertising is key to your success. It will not happen overnight, but with a little consistency you can have yourself a flourishing business.