If your product is sexy - it will sell. (Printing confirms it)
If you are reading this, the first thing you would have done upon reading the title is form an opinion. That is to either agree, or disagree with what I have just said. Does the “sex appeal” of a product change the chances of that product selling or not? Well let’s look at the evidence.
As most adverts will confirm, sex sells. Nine out of ten building wraps that you have ever walked past advertising a product is doing so on the basis of attraction. Now some of these do this quite obviously. Links are a great example of a product that has based its entire business sales around the message that if you buy their product, women will want you. They have stuck to their guns on this, never changing or varying the message in any way, and as a result it has worked! The millions of links that are sold to men across Europe are done so on the understanding that the men who have bought them, will be more attractive to women by doing so. Is it just links though?
I went to the Men’s Health website today, and the top story are images of the pussy cat dolls wearing, well very little. What have scantily clad women got to do with men’s health?
Does anyone here remember the Budweiser adverts for bud light? Large canvas prints of beautiful women saying they like to catch men who can actually run. This advert was so good and the models so well chosen that the canvas printing company that produced them went on to do a full run of posters that they then sold to punters. Now that is good advertising.
Flight companies have pictures of air hostesses, computer companies often have beautiful men and women seated in front of their computers. Everywhere I look I see that the images being used to sell the product, no matter what it is, are pictures and images of the young and beautiful. What are they trying to say?
On a fundamental level, they are associating themselves with that beauty, with that attraction. If you are a man – buy this product and you can have someone this beautiful. If you are a women buy this product and you can be this beautiful. On some level, I really think that it that simple.
So the question is, is your company sexy? And if not, do you think you might increase your business by making it so?