Archive for November, 2008

If your product is sexy - it will sell. (Printing confirms it)

Monday, November 10th, 2008

If you are reading this, the first thing you would have done upon reading the title is form an opinion. That is to either agree, or disagree with what I have just said. Does the “sex appeal” of a product change the chances of that product selling or not? Well let’s look at the evidence.

As most adverts will confirm, sex sells. Nine out of ten building wraps that you have ever walked past advertising a product is doing so on the basis of attraction. (more…)